Brand Directory

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Chicago Sky

Chicago Sky apparel features a vibrant sky blue, sunny yellow, and black color palette, embodying the team's ""skyline"" branding. Officially licensed gear includes Nike jerseys (Explorer/Rebel editions), hoodies, and graphic tees, with many options offering a relaxed, comfortable fit.

Surreal Cycling

Surreal Cycling is a modern, plug-and-play cycling solution that connects to any TV or screen, enabling gyms, residential fitness centers, and boutique studios to offer immersive cycling classes without a live instructor. The platform provides a library of scenic, high-definition rides from around the world paired with data-driven coaching, and allows operators to automate class schedules—reducing the overhead of managing in-house instructors. Surreal targets small-to-midsize gyms, corporate wellness centers, and direct-to-consumer fitness buyers

INSPR

INSPR operates on a collaborative model, co-designing limited-edition collections with digital creators and influencers—most notably the Caroline Vazzana Collection, a 7-piece dress line inspired by New York's streets. In 2021, INSPR was acquired by Stars Design Group, a global apparel manufacturer, shifting the brand into a full-scale brand incubator that helps creators build their own labels with the infrastructure and production support of a large manufacturing partner. Despite its high-fashion positioning, INSPR keeps average retail prices under $175, with a focus on quality design, responsible manufacturing, and inclusive sizing.

Beltshazzar

Beltshazzar is a luxury accessory brand by designer Theresa Wang-Sennechalle, built around what she calls a "Nomadic Beauty" aesthetic—bohemian influences fused with architectural, industrial hardware. The brand is best known for its House of Shazzar collection, featuring one-of-a-kind heirloom pieces made from reworked vintage hardware, antique Victorian components, and raw gemstones. The Voyager Collection uses heavy brass links, woven leather tassels, and natural stones like Aragonite and tourmaline. Beltshazzar is popular in high-fashion editorial circles and boutique luxury retail for its wearable art quality.

Rob Bacon

Rob Bacon is an award-winning jewelry and accessory designer known for blending avant-garde aesthetics with industrial romance. His work sits at the intersection of fine jewelry and wearable sculpture—bold, limited-run pieces that emphasize craftsmanship and design innovation over mass production. His brand, The Sky, is making its first foray into in-person retail through LiveLaunch, giving Chicago customers a chance to experience the pieces hands-on for the first time.

Michael Drummond

Michael Drummond is an American fashion designer best known for his appearance on Project Runway Season 8. His eponymous label is defined by a cerebral, avant-garde approach—deconstructed silhouettes, intricate knitwear, and tailored pieces built around ongoing narratives rather than traditional seasonal collections. Drummond is a committed sustainability practitioner, frequently working with deadstock fabrics and local production partners. His aesthetic—often described as "industrial" or "sculptural"—draws influence from Alexander McQueen, Viktor & Rolf, and Issey Miyake. LiveLaunch marks his first in-person retail experience in Chicago.
Lux & Nyx

Lux & Nyx

Founded by former finance executive Lisa Hu, Lux & Nyx bridges high-fashion aesthetics with the functional demands of professional women. The brand's name—Greek for "Light and Night"—reflects its core mission: products that carry women through every part of their day. The bestselling Origami Collection draws on Hu's AAPI heritage with geometric, fold-inspired silhouettes, while the proprietary Freedom Fiber material is lightweight, water-resistant, and sustainably sourced. Lux & Nyx is a certified Woman and Minority-Owned Business (WMBE) and pledges 1% of profits to nonprofits supporting women's education and empowerment.

Sound Off (SOUNDOFF®)

Discover the vibrant world of Sound Off, a Chicago-based lifestyle apparel and streetwear label founded by Daryl Sneed in 2016. With a strong commitment to social consciousness and community-driven design, Sound Off offers unique modular Patch & Wear™ accessories, stylish collegiate knitwear, and cozy heavyweight fleece. Their graphic tees feature signature icons and powerful social messages that resonate with wearers. Nestled in the artistic Edgewater neighborhood, Sound Off collaborates with local Chicago artists and makers, creating pieces that not only look good but also tell a story. Dive into a brand that celebrates individuality and community!